Software development company

Software for people who are serious about getting better.

Atrex is a small software company focused on designing and developing digital products in niche domains — where structured tools and long-term consistency make a real difference.

Rooted in water, built with depth

About us

Atrex was founded on a simple belief: the best software comes from deeply understanding the people who use it. We don't build generic tools — we build products for communities with specific goals, disciplines, and standards.

Our team combines product design, engineering, and domain expertise to create applications that are clear, reliable, and built to last. We work in small, focused teams and take ownership of every detail — from the first sketch to the shipped release.

We're based remotely, working with partners and users worldwide. Our current focus is health, sport, and performance — areas where thoughtful software can genuinely change how people train and learn.

Our work

Products we've designed and built — each one aimed at a specific community and a specific problem.

Flagship product

FreediveTraining

In development

FreediveTraining is our freediving training and learning application. Freediving demands structure, patience, and consistency — yet most divers train without a clear system. We're building the platform that fills that gap: a product designed with coaches and athletes to support structured progression in the sport.

As the company behind FreediveTraining, Atrex handles everything from product strategy and UX design to backend infrastructure and mobile development. The app is our primary focus, and it reflects how we think about building software — carefully, deliberately, and with the end user always in mind.

Domain: Freediving & apnea sport
Platforms: iOS, Android, Web
Role: Design, development, product

How we work

Principles that guide how Atrex designs, builds, and ships software.

Domain-first thinking

We immerse ourselves in the field before writing code. Understanding the sport, the culture, and the user's goals is the foundation of everything we build.

Small teams, full ownership

We keep teams lean so every person has real responsibility. No hand-offs between silos — the same people who design a feature ship it.

Built to last

We favour maintainable architecture and honest scope over flashy launches. Our products are designed to evolve with their users over years, not months.

Honest communication

We work transparently with partners, users, and each other. Clear updates, realistic timelines, and no overpromising.

Get in touch

Interested in working with Atrex, partnering on a product, or learning more about what we do? We'd like to hear from you.

General enquiries

hello@atrex.se

Partnerships

partners@atrex.se

Location

Remote — worldwide